demographic targeting options that are available today in the online advertising business are staggering. Platforms like Google AdWords, Yahoo, Display, Right Media, and others will give you access to over 90% of web users. A number of measures, advertisers can use general physical location information, browsing history, age, gender and other targeting options to ensure scarce resources are spent on advertising just to get to likely buyers.
A site-specific targeting is one way to ensure you reach a certain population. By making your ads only on sites that are relevant to your offer, you can avoid unnecessary costs for the ad. If you are unsure how to begin to select sites that you want to advertise, Google it. Try to think of what kind of information people might want it relates to your products and services. When you are looking for a potential client, a memorandum, that the sites appear on the front page. Web sites that have received the relevant search traffic always be the prime candidates for the placement of the banner.
How do you define a conversion. Some advertisers want people to register an e-newsletter. Others, such as e-commerce merchants, I want to find something they want and buy with a credit card. Both the sales process is done online, offline or a combination of positioning of the screen can help you achieve your goals. No matter how the sale is complete, with the mandatory bid. Make sure that your ad is competing for the attention of the contents of the site host, other advertisers on the page, and many other distractions.